Business News
ADD Semiconductor broadens reach through Japanese distribution deal with Paltek
June 15, 2010 | Paul Buckley | 222902395
The agreement names Paltek as ADD’s sole distributor to extend the Spanish company's reach to Japan. Effective immediately, Paltek will provide dedicated distribution and engineering support for all ADD Semiconductor products in Japan.
Jesus Teijero, worldwide VP of sales at ADD Semiconductor, commented: "Japan is one of the leading countries in driving energy efficiency and reducing carbon footprint. It hosts several of the world's top utility meter manufacturers and offers a large market opportunity in implementing smart-grid, lighting, and building and residential energy management systems. We need a strong partner to engage in the region and crucially Paltek provides the perfect match for ADD Semiconductor. Paltek has extensive experience in launching products in wireless and wireline communications fields, and in providing deeply technical engineering support, critical factors towards our success in the Japanese market."
Naohide Yabuki, Paltek general manager, smart-grid development group, added: " The technology for lower-frequency PLC has matured and ADD Semiconductor's technological leadership, market share, and role as a founding member of the PRIME Alliance (PoweRline Intelligent Metering Evolution), the core of the European 'OPEN meter' initiative, will enable new economies of scale and greatly improves the economics and efficiency of powerline communications."
The ADD Semiconductor powerline communications design solution combines an inexpensive 8-bit microcontroller with MAC circuitry and a high performance digital PLC modem in a SoC, supported by software libraries, reference designs, and development tools, and for those customers implementing the PRIME architecture, an upper layer stack.
Related links:
www.addsemi.com
www.paltek.co.jp
Jesus Teijero, worldwide VP of sales at ADD Semiconductor, commented: "Japan is one of the leading countries in driving energy efficiency and reducing carbon footprint. It hosts several of the world's top utility meter manufacturers and offers a large market opportunity in implementing smart-grid, lighting, and building and residential energy management systems. We need a strong partner to engage in the region and crucially Paltek provides the perfect match for ADD Semiconductor. Paltek has extensive experience in launching products in wireless and wireline communications fields, and in providing deeply technical engineering support, critical factors towards our success in the Japanese market."
Naohide Yabuki, Paltek general manager, smart-grid development group, added: " The technology for lower-frequency PLC has matured and ADD Semiconductor's technological leadership, market share, and role as a founding member of the PRIME Alliance (PoweRline Intelligent Metering Evolution), the core of the European 'OPEN meter' initiative, will enable new economies of scale and greatly improves the economics and efficiency of powerline communications."
The ADD Semiconductor powerline communications design solution combines an inexpensive 8-bit microcontroller with MAC circuitry and a high performance digital PLC modem in a SoC, supported by software libraries, reference designs, and development tools, and for those customers implementing the PRIME architecture, an upper layer stack.
Related links:
www.addsemi.com
www.paltek.co.jp
Please login to post your comment - click here
Related News
- Global Qi standard launch aims to power up wireless charging
- LED lighting design tool provides faster development
- Worldwide semiconductor revenue beats Gartner's expectations, growing 31.5 percent in 2010
- HP, Hynix to commercialize the memristor
- Dialog PMIC and audio codec supports Renesas reference platform for HD video enabled mobile devices
- Zenaro Lighting GmbH founded to address global LED lighting market
- System-on-chip device family for ZigBee RF4CE consumer electronics
- Marvell buys into broadband-over-power
- PowerQUICC II Pro architecture extended for cost-sensitive networking and industrial applications
- All signs point to IC downturn
MOST POPULAR NEWS
- Intel to purchase Infineon's Wireless Solutions Business in USD 1.4 billion cash transaction
- AMD unveils two new x86 cores
- A4 chip drives AppleTV, iPod Touch
- Apple iPad upgrade likely to get STMicro gyro
- Marvell and Harman bring advanced Wi-Fi to the automotive industry
- Decision time looms for hard drive makers
- 'Rocking' robot mimics human/ape climbers
- Toshiba spins 2.5 Tbit hard disk
- IBM claims fastest MPU
- Russian chipmaker calls for import ban
Interview
Technical papers
READER OFFER
The Spartan-6 FPGA embedded kit offered by Xilinx in this month's reader offer is based on the company's Spartan-6 LX45T FPGA. It contains an extensible development board and the key tools and IP needed for embedded development.
The reference designs and software/hardware tutorials provided with this kit will give a jump-start to your development. The package worth 735 Euros includes a ROHS compliant SP605 base board including the XC6SLX45T-FGG484 -3 FPGA, the ISE Design Suite device-locked for the Spartan-6 LX45T FPGA and numerous other tools.
READER OFFER
This month, Xilinx is giving away one such kit, worth 735 Euros, for EETimes Europe's readers to win.
Poll
All material on this site Copyright © 2009 - 2010 European Business Press SA. All rights reserved.
This site contains articles under license from EETimes Group , a division of United Business Media LLC.
This site contains articles under license from EETimes Group , a division of United Business Media LLC.


