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Note to parents: please don't call it Saint Eric
It is a pretty safe bet that the NXP name will be dropped and the most straightforward way to label the joint venture would be ST-Ericsson — but how boring that would be.
Even if the parent companies called the joint venture Saint Eric, with a tip of the hat to those graffiti artists who would scrawl "Eric is God" with reference to guitarist Eric Clapton, it is still a little obvious.
During a 2009 that could be hard going, although getting better as the year goes on we hope, something unusual by way of a name could at least provide a little welcome humor.
A concatenation of a fruit or a color and a common object, such as GreenSpade, is one way to go, always assuming such words can be trademarked and registered as Internet domain names. What would you like to see as the JV's name?
Or if you are one of the 8,000 employees that are within the joint-venture and you know the name, why not let us know by writing to pclarke@techinsights.com?
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Cypress and Future Electronics jointly developed the low-cost PSoC 3 Development Board, a package showcasing the ease-of-use of Cypress's new PSoC 3 architecture.
The Future Electronics PSoC 3 development board includes a on-board debug/programmer, a CapSense touch pad interface, tricolor red/green/blue LEDs, and a user USB interface. The board is powered though USB ports and two connectors are available for I/Os and expansion boards.
READER OFFER
This month, Cypress is giving away three such kits, worth USD249 each, for EETimes Europe's readers to win.
This site contains articles under license from EETimes Group , a division of United Business Media LLC.
