CAMBRIDGE, UK — GSMA launched a European mobile manifesto which sets out how the mobile industry will help achieve key European Union objectives to boost economic performance, improve efficiencies, protect consumers and increase the use of green technology.

To do this, the mobile industry has undertaken to work more closely with governments, education and health authorities and technology manufacturers. The mobile industry is also calling upon the EU to provide a number of measures to support the initiative.

Through the Mobile Manifesto, the mobile industry outlines its goals to increase internet connectivity and drive productivity, through widespread mobile broadband access, on the move and at home, in cities and in rural areas.

It wants to engage consumers and improve efficiency by enabling the mobilisation of commercial and public services particularly eCommerce, eLearning, eHealth and eGovernment.

The GSMA would set itself goals to build a greener mobile planet, by reducing Europe's carbon footprint through M2M technologies.

Last but not least, the GSM association would seek to empower users and maintain consumer trust by providing mobile privacy tools.

"The manifesto gives a very good insight in the key role mobile will play in European society - if we take the right measures now," said Viviane Reding, the EU's Telecoms Commissioner. The Manifesto focuses exclusively on the role mobile can play in achieving the information and communications technology (ICT) policy objectives of the European Commission and iterates the support that the mobile industry is seeking to facilitate this Manifesto.

Specifically the industry is asking the EU for more spectrum to develop a harmonised roadmap for release; for roll-out support to remove barriers to eco-efficient coverage expansion; to be pro-mobile in public services, utilities and infrastructure; to help educate the consumer and promote user responsibility for online data and security; and provide continued flexibility in network management to preserve choice and quality of service and experience.

The Mobile Manifesto outlines specific, detailed goals from the industry and highlights Europe's existing strength in mobile and estimates the economic, social and environmental benefits of these goals.

The effects of these goals are measureable; calculations show that mobile teleworking can reduce carbon emissions by 22.1 MtCO2e a year, or energy savings of EUR7.7bn by 2015; mHealth, calculations show a saving of up to EUR78bn by 2015 and increasing connectivity through mobile will deliver greater productivity, which is estimated to add an aggregate of up to EUR349bn (or 2.9% of EU GDP) by 2015.

The mobile sector represents 1.3% of EU Gross Value Added, 1.2% of EU GDP, and employs over 600,000 people. Within EU telecoms, mobile now accounts for approximately 61% of revenues, up from 47% in 2002.

The sector continues to invest in its next-generation infrastructure, providing a strong economic stimulus.

Current estimates suggest that the mobile industry in Europe will deploy EUR145bn in capital expenditure through 2013, creating direct and indirect employment for more than 4.7 million people.

Hence, the mobile industry is expected to make a significant contribution to recovery from the current downturn.

An interview can be seen on www.mobileworldlive.com